profile
Samson Chu

BEng(IEEM)


Managing Director

Imperial Bird's Nest International Co. Ltd. (官燕棧) 

Determined to own his own business ever since he was young, Samson turned his dream into reality when he established Imperial Bird's Nest (IBNI) a few years after graduation. Under Samson's farsighted vision, creativity and dedication to his ideal of "Staying on Top of the Best," the company has evolved from a small upstairs shop to over 30 retail stores spanning Hong Kong, Macau and Greater China.

To arrive at where he is today, however, Samson had to walk a long and arduous road full of obstacles. In an era where information was hard to come by, Samson spent a year observing business activities of those dried seafood shops operating in Sheung Wan in order to learn more about the market. Within the first month of opening, his shop was burglarized leading to a great loss in supplies and cash. A year later, he was held at knifepoint by thieves demanding handover of all the bird's nest and cash in the shop. Business also suffered greatly when SARS hit – Samson recalls one day when there were only ten orders in all from his ten retail shops. 

Thanks to his perseverance and faith, however, IBNI weathered through the hardships and have become stronger than ever. Its product line has now expanded to cordyceps, ginseng, traditional Chinese herbs, dried seafood and other popular health foods, aside from its core product – bird's nest. The company is now widely recognized as a market leader in the Chinese traditional health foods sector and developed business throughout maindland China, United States and Canada.  IBNI aim to be the most trustworthy leader of health care products in the worldwide Chinese communities, with underlying concept of rejuvenation through health care. IBNI's many innovations – including a membership system, instant bottled bird's nest, and an online shopping service – have revolutionized and upgraded the standards of the bird's nest industry. 

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